We're two engineers who want to help you level up your AI game.
Practical Works is a two person studio that runs structured AI assessments for small businesses with 5 to 50 employees. We come from operations, software, and the trenches of owning a service company. Not from a slide deck.
Who's behind it.
Julissa Cotillo
Co-founder, Practical Works · Product engineer · 10 yrs in software
Economics background, data driven product engineer. She runs the assessment framework: clear problem framing, measurable outcomes, and the math behind every recommendation.
Alan Campbell
Co-founder, Practical Works · Operator · multi-time founder
Spent years turning messy reality into systems that run. He pressure-tests every recommendation against the question: would this actually survive a Tuesday at a real small business?
Why we're qualified: we ran Breezy Keys, a vacation home management company in Tampa Bay. We learned the hard way that systems beat heroics and that the best AI suggestion is usually a cheap off the shelf tool plus an hour of cleanup, not a custom agent. That's the lens we bring to every assessment.
What we're good at.
Operations & Workflow
A decade running a real services business taught us how small teams actually break: messy CRMs, manual reporting, lost leads. We map the mess before recommending a tool.
AI Engineering
We build with the current generation of LLM tooling daily. We separate what reliably works from the demo-ware that wastes your money.
ROI in Dollars
Every recommendation comes with the math: hours saved per week, monthly tool cost, and net ROI. Quick wins first, big bets second.
Off-the-shelf First
Custom builds are a last resort. If a cheap off the shelf tool solves it, that's what you're getting, not a six month project.
How we work.
Ready for your AI roadmap?
Our first three assessments are $400 instead of the standard $1,000 — in exchange for a testimonial.